Does the Donchian Breakout strategy beat buy & hold on PepsiCo? (PEP · backtested honestly)
The 'turtle' channel rule: it tracks the highest high and lowest low of a recent window (both excluding the current bar) and trades a break beyond them.
Over this period, Donchian Breakout on PepsiCo returned -10.0%, while simply buying and holding returned -4.7% — it lagged buy & hold by 5.3 points, with a worst drawdown of -25.4%. It traded 19 times and sat in cash about 63% of the time. It's a mechanism you test — not a recommendation.
It lagged buy & hold over this window — that's a result, and a backtest you can kill for free just did its job. Re-tuning this same idea until it looks better only adds another shot at looking good by luck, so the honest next move is a fresh one: test a different strategy on PepsiCo, or build your own — free. Most ideas die cheaply right here, and that's exactly how the rare one that holds up gets found.
Or stop here — walking away from an idea that didn't beat simply holding is a result, not a failure.
Run it yourself
Change the parameters and the window, then re-run — no account needed.
Change the rules? Open the Donchian Breakout rules on PepsiCo in the no-code builder — the same rules tested here — and make them your own.
Open in the builder →Two real trades from this backtest
Shown at the modeled fills — entries at the next open, protective stops and targets at their level; costs on. A single trade is never a signal and says nothing about the next one — not the best or worst, a middling winner and a middling loser among the completed trades.
19 trades total — 7 winners, 12 losers (37% won). Below is one of each, not a scoreboard.
- Entry. A long entry fired; filled at the next open on 2023-02-14 at $177.10 — never the signal bar's own close.
- Held. 10 daily bars.
- Exit. Exited on 2023-03-01 at $172.32 (the exit rule fired (filled at the next open)).
- Result. -2.80% after costs.
The worst single trade in this whole test reached -7.08%.
- Entry. A long entry fired; filled at the next open on 2025-07-02 at $135.25 — never the signal bar's own close.
- Held. 21 daily bars.
- Exit. Exited on 2025-08-01 at $139.10 (the exit rule fired (filled at the next open)).
- Result. +2.75% after costs.
Trading costs + slippage (0.10%) are already deducted from every figure above. One trade is never the edge — it's the whole distribution (the win rate, the losers, the reality-check) that matters; this just makes the mechanics concrete. It describes the past; it is not a prediction.
A live badge that re-runs itself and links back here. Free to embed on any blog, newsletter or forum — it shows the honest result, beat or lagged.
<iframe src="https://stratsemble.com/embed/pepsico-donchian-breakout-backtest" width="360" height="340" style="border:0;border-radius:12px;max-width:100%" loading="lazy" title="Does the Donchian Breakout strategy beat buy & hold on PepsiCo?"></iframe>- • The strategy line is Donchian Breakout on PepsiCo; the dashed line is simply buying and holding PEP. Beating the dashed line is the whole point — many strategies don't.
- • Max drawdown is the worst peak-to-trough fall you'd have sat through. A higher return with a much deeper drawdown is not obviously better.
- • Every fill assumes next-open execution with costs & slippage on — no acting on prices you couldn't have known.
- • A small number of trades means a small sample. Treat a great-looking result on a handful of trades with suspicion.
This is a hypothetical backtest of a well-known mechanism on past data. It is not advice, not a prediction, and not a claim that the strategy works. I hold no funds and place no orders. The value here is the ability to test an idea honestly — see where it would have helped, and where it would have hurt — before you ever risk real money on your own broker.
How this is computed → · who's behind it · where a backtest fits
See what actually beats buy & hold — most don't, here are the rare few that do →