Does the Keltner Channel Breakout strategy beat buy & hold on Johnson & Johnson? (JNJ · backtested honestly)
A rule that reads a close beyond an ATR-width channel around an EMA — a volatility-based cousin of Bollinger bands — as the start of a move.
Over this period, Keltner Channel Breakout on Johnson & Johnson returned +14.3%, while simply buying and holding returned +94.1% — it lagged buy & hold by 79.8 points, with a worst drawdown of -14.1%. It traded 18 times and sat in cash about 70% of the time. It's a mechanism you test.
It lagged buy & hold over this window — that's a result, and a backtest you can kill for free just did its job. Re-tuning this same idea until it looks better only adds another shot at looking good by luck, so the honest next move is a fresh one: test a different strategy on Johnson & Johnson, or build your own — free. Most ideas die cheaply right here, and that's exactly how the rare one that holds up gets found.
Or stop here — walking away from an idea that didn't beat simply holding is a result, not a failure.
Run it yourself
Change the parameters and the window, then re-run — no account needed.
Change the rules? Open the Keltner Channel Breakout rules on Johnson & Johnson in the no-code builder — the same rules tested here — and make them your own.
Open in the builder →Two real trades from this backtest
Shown at the modeled fills — entries at the next open; a stop at its level, or at that day's open if the day opened past it; a target at its level; costs on. A single trade is never a signal and says nothing about the next one — not the best or worst, a middling winner and a middling loser among the completed trades.
18 trades total — 8 winners, 10 losers (44% won). Below is one of each, not a scoreboard.
- Entry. A long entry fired; filled at the next open on 2023-06-16 at $164.48 — never the signal bar's own close.
- Held. 13 daily bars.
- Exit. Exited on 2023-07-07 at $160.47 (the exit rule fired (filled at the next open)).
- Result. -2.54% after costs.
The worst single trade in this whole test reached -4.31%.
- Entry. A long entry fired; filled at the next open on 2022-03-16 at $175.46 — never the signal bar's own close.
- Held. 23 daily bars.
- Exit. Exited on 2022-04-19 at $180.72 (the exit rule fired (filled at the next open)).
- Result. +2.90% after costs.
Trading costs + slippage (0.10%) are already deducted from every figure above. One trade is never the edge — it's the whole distribution (the win rate, the losers, the reality-check) that matters; this just makes the mechanics concrete. It describes the past; it is not a prediction.
A live badge that re-runs itself and links back here. Free to embed on any blog, newsletter or forum — it shows the honest result, beat or lagged.
<iframe src="https://stratsemble.com/embed/johnson-johnson-keltner-breakout-backtest" width="360" height="340" style="border:0;border-radius:12px;max-width:100%" loading="lazy" title="Does the Keltner Channel Breakout strategy beat buy & hold on Johnson & Johnson?"></iframe>See which strategies actually beat buy & hold — and which only look like they do.
Free, in seconds, no sign-up. Put any famous strategy to the proof the honest way — real costs, every loss shown, measured against simply holding — so a tip, a guru, or your own hope can't fool you.
- Prove any strategy — free
- See if it's an edge, or just luck
- Read today's names that cleared every check
Put it to the proof the honest way — real costs, every loss, measured against simply holding. Free, no sign-up.
Prove it →Paste their exact claim and watch the honest engine put it to the test — free, losses and all.
Test the claim →Check a strategy against the real drawdown and profit-target rules of a prop-firm evaluation.
Put it through →an honest backtest — real costs on, measured against simply buying & holding
- • The strategy line is Keltner Channel Breakout on Johnson & Johnson; the dashed line is simply buying and holding JNJ. Beating the dashed line is the whole point — many strategies don't.
- • Max drawdown is the worst peak-to-trough fall you'd have sat through. A higher return with a much deeper drawdown is not obviously better.
- • Every fill assumes next-open execution with costs & slippage on — no acting on prices you couldn't have known.
- • A small number of trades means a small sample. Treat a great-looking result on a handful of trades with suspicion.
This is a hypothetical backtest of a well-known mechanism on past data. It is not advice, not a prediction, and not a claim that the strategy works. We hold no funds and place no orders. The value here is the ability to test an idea honestly — see where it would have helped, and where it would have hurt — before you ever risk real money on your own broker.
How this is computed → · who's behind it · where a backtest fits
See what actually beats buy & hold — most don't, here are the rare few that do →